SHORT STORY, EXPOSITORY STYLE Essay Example | Topics and Well Written Essays - 500 words

SHORT STORY, EXPOSITORY STYLE - Essay Example reater good of the child realize that though there are constitutional guarantees for equality men seems to be less equal than women in this perspective. During the divorce process, the father has to undergo child custody evaluation at which point he learns that the daily access to rear the child is shared or fully impeded. The father has to take immense efforts to convince the custody evaluator by pointing out the reasons why he is good as a custodial parent. The evaluation is a questionable process because it can be either rational or fair since evaluation is carried out without any benchmarks or standardized testing. It is even more difficult for fathers to be a custodial parent because the mother is usually given custody in the best interest of the child. According to Old Bureau of Census statistics the proportions at which the father and mother obtained to be the custodial parents in the early 90’s stood at 1:90, while 9% of the kids were assigned to the care of family members.. Though custody evaluations takes place, the evaluators conclude with an expected judgment which usually favors the mother to be the custodial parent because the child has been raised by the mother and she would be able to offer a more stable life. This leads to a reason that a father is disqualified for custody because they do not spend much time with the kids since they were working. But this should not be a reason to penalize men (Hughson, D). Court orders are sometimes biased even if the evaluation process finds the father to be most suitable custodial parent. On the social front, children who grow up without a father at home is at an increased risk of transforming into a criminal in the society. Children are also likely to drop out of school, indulge in drug abuse, commit suicide or get pregnant. Therefore gender bias towards fathers in gaining custody must undergo a change (Child Custody and Support). Fathers are back lashed when it comes to the custody of the child because

A Critical Analysis of the Implementation and Development of Clinical Term Paper

A Critical Analysis of the Implementation and Development of Clinical Supervision in the Workplace, a Professional and Personal Account - Term Paper Example The current environment for the clinics contains many forces such as increased customer expectations, steeper competition and public sector agency pressures that demanded unprecedented levels of change. Clinics are taking serious measures to improve their performance in relation to their competitors. One of the efforts that they adopt is to improve is the quality of their services. This effort had significant results in the cost-cutting of the clinics' expenses and higher customer satisfaction. The five service quality dimension -- tangible, reliability, responsiveness, assurance and empathy -- is important for a clinic today. If without one of the service dimension, it could be the effect on the whole clinic's organization management, and indirectly it will give the bad corporate image from the public view. In a technology age today, the clinic must keep up-to-date on improving new bio equipment or bio-instrumental facilities in a clinic. By having the new high tech equipment and facilities in a clinic, it can give confidence and trustfulness to patients. Besides that, clinics also responsive to the patient's needs, if fail to respond in a second of time, it may losing a human life. By the way, the clinic staffs, doctors and nurse must always give the concentration or empathy on the patient and customers needs, because it can affect building trustfulness within customers/patients and organization. Clinical supervision sits at the heart of the UK Government's agenda for improving the quality of service delivery (Department of Health, 1997, 1998, 1999). The practice in the workplace was introduced as a way of using reflective practice and shared experiences as a part of continuing professional development.  

Organisational plans of learning contract objectives Essay

Organisational plans of learning contract objectives - Essay Example Design (ID) structures or rather models focus on the design and most specifically on the analysis parts. Such models are particularly used to direct the whole process of developing the learning platform.The reason as to why, the said models are used is merely due to the fact that, they provide a quality profound decision in ascertaining the way a learning program should be carried out. The ideology herein of this system is settled on acquiring a general view of the learning process. It is thus featured by a systematic process for assembling and evaluating mutual and personal performance requirements, and by the aptitude to react to the discovered training needs. The relevance of the systems approach ascertains that the learning programs and the necessary supportive materials are constantly created in an effective and appropriate way to counterpart the diversity of necessities in a swiftly dynamic environment (English, 2006). In this note, ISD are extensively known as ADDIE, which is to stand for, Analysis, Design, Development, Implement and Evaluate. It is also referred as System Approach to Training. Even though, there are quite slight variances amid the various ISD models, nearly all systematic Learning design models reflects an approach akin to the ADDIE model(English, 2007,Pg.419-424). Concisely, ADDIE models are described herein which are then reflected on the Learning Plan Map. Analyze the performance surroundings in ascertaining and comprehending on it, and then make a step ahead in describing the objectives required, in the name of approving any performance discrepancies. In essence it is merely meant to help in discovering the training necessities. Design a procedure or rather a platform that will guide in attaining objectives. This is also helpful in amending the performance discrepancies. Develop the original findings and procedures into a product that will help the learners into achieving the capacity to become performers. Within the training system , this might be referred as a courseware to the learners. Implement is achieved by providing the courseware to the learners. Evaluate is the final aspect in the learning plan map. This is achieved through the course ware, an audit track down all through the four phases and also from the working surrounding to ascertain desirable outcome is attained (English, 2007, Pg.23). To concisely navigate through the learning plan map, the below activities are conducted underneath each phase. On the Analysis part, there is a requirement to be able determine the results or rather the connection. Analyzing the entire system is fundamental as it helps have a clear picture of what’s needed. Then, bring together the task account that is linked to each job. On the same phase, chose the tasks that should be worked on and the ones that will approve learners into becoming performance. Also create some performance measures where the tasks is to be learned from learned and on the same note, select the instructional settings for the task linked with each job. Finally, determining the cost to be incurred and weighing its benefits is very useful. As discussed as portrayed from the map, the rest of the three factors have to follow up without skipping out nay process (English, 2007, Pg.30). This is well illustrated by the Lesson plan Map below. . RESEARCH PLAN MAP English (2008) asserts that using Concept Maps in planning a curriculum or rather researching on instructions on a particular topic helps the students in coming up with transparent concepts. When the concepts maps are merged during the course or rather at the curriculum level, there is always desire to arrange them. These, then calls up to researching for an international â€Å"macro map† that is expected to provide adequate information and their propinquity. A research plan map avails the necessary details for a

Bill Gates Versus Brussels- The European Union Action On The Microsoft Essay

Bill Gates Versus Brussels- The European Union Action On The Microsoft Monopoly - Essay Example The relentless movement to a global market is giving ever more scope to the English-speaking world to sell its computers, its information, its culture and its entertainment. It is making national government solutions irrelevant or unhelpful, as the pace of change outstrips the capacity of individual governments to keep up (McKenzie, 2000, Pg 2-3). This report is likely to lead to a trial of strength between two cultural and governing systems: the US democratic free trade one, and the Europe bureaucratic and regulated one. The 1950s and 1960s were dominated by a conflict between the communist and capitalist models, which was finally won without a shot being fired in anger between the two main protagonists, the US and the USSR, when the Western model proved so much more capable of delivering economic success. The next 20 years are likely to be dominated by a contest between the Europeans who think that governments can make societies better, and the North Americans who think free enterprise makes a bigger contribution to health and riches. The beginnings of the conflict are there for all to see, in the escalating trade disputes and the outlines of a row over independent European forces and foreign policy. US policy-makers will have to pull back from their enthusiasm for this emerging super-state and take stock of their position. They will find that what they may gain in a simpler command structure in Europe as one government displaces many; they will lose in terms of influence and friendship as that government sets out to rival the US. They come together when there is a problem or a purpose. The World Trade Organization makes good progress in spreading free trade ever more widely. It is organizations that try to become alternative governments that threaten the spirit of the age, and threaten to burden participating countries beyond their patience. Many very smart people, all of who were building on each other's good ideas and hard work, wrote the history of personal computing. However, that history was in no small way pressed forward at an ever-faster pace by developments at the Microsoft Corporation, which just happened to be founded at the start of the last quarter of the twentieth century and which is today the world's premier software company, dominating many of the markets it has entered and developed. What is remarkable today, at the start of the twenty-first century, is that the Microsoft Corporation finds itself under legal assault by the federal government, plus nineteen states. Microsoft Monopoly - An Introduction Is the fear of such a monopoly justified as we move into the new millennium, especially in software markets Microsoft likes to characterize itself as a software or Internet company whose main products are "digital" in nature, a claim not many industry observers, even those in the Justice Department and the trial judge, would dispute. If the characterization is tolerably accurate, it follows that Microsoft's main products can be represented as very

Quiz and Final Exam Study Guide Essay Example for Free

Quiz and Final Exam Study Guide Essay The quizzes and final exam are open book, open notes. The maximum time you can spend on a quiz is 45 minutes. On the final you will have 3 hours and 30 minutes. If you have not clicked the â€Å"Submit For Grade† button by the end of the allotted time, you will be automatically exited from the exam. In the final exam environment, the Windows clipboard is disabled, so you will not be able to copy exam questions or answers to or from other applications. 2. You should click the â€Å"Save Answers† button in the exam frequently. This helps prevent connection timeouts that might occur with certain Internet Service Providers, and also minimizes lost answers in the event of connection problems. If your Internet connection does break, when you reconnect, you will normally be able to get back into your final exam without any trouble. Remember, though, that the exam timer continues to run while students are disconnected, so students should try to re-login as quickly as possible. If you lose your Internet connection during a quiz or the final exam, logon again and try to access it. If you are unable to enter it again, first contact the Help Desk and then your instructor. * You will always be able to see the time remaining in the quiz or final exam at the top right of the page. 5. There are multiple pages on the final exam. * Make sure you click the Save Answers button before advancing to the next page (we also suggest clicking on â€Å"Save Answers† while you are working). Complete all of the pages before submitting your Final Exam for instructor review. * Do NOT use your browsers Back and Forward buttons during the final exam. * Please use the provided links for navigation. Submitting your quiz or final exam * When you are finished with a quiz or the final exam, click on the Submit for Grade button. * Please note: Once you click the Submit for Grade button, you will NOT be able to edit or change any of your answers. 7. Quiz and Exam Questions * On each quiz, there are 10 multiple-choice questions each worth 5 points and one essay question worth 10 points for a total of 30 points. On the final exam, there are 30 randomly selected multiple-choice questions each worth 5 points and 5 essay questions worth 30 points for a total of 300 points (150 multiple choice points, 150 essay points). * The final exam covers all course TCOs and Weeks 1-7. * The quizzes only cover the TCO’s for that week. * The final exam contains 3 pages, which can be completed in any order. You may go back and forth between the pages. * The quiz and final exam questions are pooled. This means that not everyone will have the same questions. Even if you do have some of the same que stions, they may not be in the same order. These questions are distributed amongst the TCOs. * On the essay questions, your answers should be succinct, fully address each part of the question, and demonstrate your knowledge and understanding in a concise but complete answer. Most essay questions require answers that are a couple of paragraphs (not a couple of sentences) that directly speak to each part of the question. Some students opt to work on the essay questions first, due to their higher point value and length of time needed to adequately address each question, but this is entirely your choice. * Remember to always use proper citation when quoting other sources. This means that ANY borrowed material (even a short phrase) should be placed in quotation marks with the source (URL, author/date/page #) immediately following the end of the passage (the end quote). Changing a few words in a passage does NOT constitute putting it in your own words and proper citation is still required. Borrowed material should NOT dominate a student’s work, but should only be used sparingly to support your own thoughts, ideas, and examples. Heavy usage of borrowed material (even if properly cited) can jeopardize the points for that question. Uncited material can jeopardize a passing grade on the exam. As a part of our commitment to academic integrity, your work may be submitted to turnitin. com, an online plagiarism checking service. So please be VERY mindful of proper citation. 8. Some of the key study areas are below. While these are key areas, remember that the exam is comprehensive for all of the assigned course content and this study guide may not be all inclusive. The same goes for the quizzes: there may be material on the quiz that was part of the material for that week, but is not specifically listed here in the study guide.

The Largest International Bond Market In The World Finance Essay

The Largest International Bond Market In The World Finance Essay Firstly, it is important to define what a bond is. A bond is a debt instrument requiring the issuer a business, a bank, an international organization, or a government to repay to the investor (the lenders) the amount borrowed plus interest (coupon rate) over a specified period. Terms are contractually fixed. Bonds issued specify a fixed date when amount borrowed is due and a remuneration (which may be fixed or variable) indexed to interest rate and not the result of the company. Default risk is reflected in yields. Indeed, the higher yields the bond provides, the more risky the investment. In order to attract investors, companies offer a higher return than the government. The bond rating help in estimating the default risk. The bonds are traded on the bond market. The development of bond market has enabled companies and government, to diversify their sources of funding. In the international bond market, we can bring out three main markets: Domestic bond market: the bonds are issued by a domestic borrower in his own country. Most of time, we can find bonds denominated in the local currency. Foreign bond market: a foreign borrower issues bonds on another market than his local market. Most of time, we can find bonds denominated in the local currency. Exchanges of bonds issued by a foreign entity are under local market authorities control. Eurobond market. We have to determinate what a Eurobond is. The word Eurobond might be misunderstood. Indeed, Eurobonds do not mean bonds of European countries or euro-denominated bonds. The original sense of the world is given in this definition A Eurobond is a bond underwritten by an international syndicate and sold in countries other than the country of the currency in which the issue is denominated The Online Encyclopedia. In others words, the bond is issued and traded in a currency which is not the home currency of the investors. Eurobonds are not traded on a specific national bond market. Thus, Eurobonds are not subjects to the rules of any country. They are issued and traded within an unregulated market. Usually, a Eurobond is issued by an international syndicate (a group of banks that acts jointly). Eurobond market is separated into two different markets: Primary market (first issue of bond). Secondary market (sell your own Eurobond to another investor). Eurobonds bought in the primary market can be sold prior to their maturity in the secondary market. In this market, Eurobonds are traded over-the-counter. Moreover, the Eurobond market is separated into sectors; the different bonds are classified taking account of the currency in which it is denominated. We can take this example to show what a Eurobond is. Firm headquartered in Scotland issues bond and increases capital in China denominated in Pound sterling. In this case, this is a Eurobond called Euro Sterling Bond. If the Scottish company issues bond in US Dollar in China, it is also a Eurobond called Euro Dollar Bond. In the United States, during the sixties, there was unfavorable tax regime in the bond market. Thats why, American companies started to issue US Dollar denominated bond outside their own country. Thus, the Eurobond market became widespread. The First Eurobond was issued in 1963. This market is still growing under development. Usually, the borrowers or investors in the Eurobond markets are large companies, international organizations or financial institutions and governments and not individuals. In order to raise funds, the governments or companies (the borrowers) can issue and sell bonds. Thus, they attract investors who want to deposit money. Each entity wins: the firms and the governments find money to finance their activities and the investors are repaid plus interest. Investors and issuers prefer to use the Eurobond markets for several reasons: The main reason why an issuer choice the Eurobond markets is that it is cheaper to obtain financing. Eurobonds are not subject to tax and largely free from government regulation. There is a great borrowing flexibility. Issuers can choice the country in which to sell their bonds. Thus, they choice countries where there is the least amount of constraints. They have to choice which country has the best bond legislation. In this manner, they can reduce their borrowings costs. That is why; obtaining financing on the Eurobond markets is cheaper than the other market. And, they can propose advantageous offers. Indeed, to attract investors, issuers have to offer investors the well-price financing (at least as competitive as those available in the long-term or equity markets in their own countries). Moreover, income investors are not subject to double tax (borrowing country and home country). Hence, the Eurobond markets give an investor a possibility of achieving a higher yield on investments (advantageous offers from issuers and less income tax). Thus, Eurobond market regulation also benefits investors. The Eurobond market is considered as extremely liquid. The liquidity of a bond depends on the ability to be bought or sold without price concessions investors usually require bond liquidity. The Eurobond markets have high liquidity because Eurobond trading takes place 24 hours a day worldwide. The Eurobond markets are easily accessible. Hence, the companies or others investors can obtain financing in an economy where financing is hard to obtain. Issuing Eurobonds gives companies wider access to the international market which they may normally not be able to access. Moreover, this wider access to the international market increases the international recognition for the companies. The international Eurobond market is composed of a wide range of investors. It is easy for the issuers to find investors who want to deposit money. Usually, some large firms issue Eurobonds to raise funds in order to set up a subsidiary abroad. Take a UK-based company for example. It wishes to establish its operations in China; the firm has to obtain Chinese Yuan for the operation. Therefore, the company must issue Eurobonds in Chinese Yuan which be sold to the buyers owning Chinese currency in another country than China. Thus, the company obtains Chinese Yuan by way of compensation of Eurobonds. Then, it gives money to its subsidiary qua  loan. In the future, the subsidiary will start making money. The latter will give its profit to reimburse the interest on the  loan  bore by the parent company. The fact of issuing Eurobonds gives the ability the parent company to reduce the risk. Indeed, the currency risk is avoided because its liability (Eurobond in Chinese Yuan) is brought into balance by its asset (loan  in Chinese Yuan), thereby, the firm will not be subject to modifications in the value of Chinese Yuan. When a bond is issued, investors name has to be registered when he buys the bond (registered form) either or the investor does not need to give his name, he can own directly the Eurobond (bearer form). Usually, the Eurobond markets us the bearer form because there is no central register. Thus, the buyer can keep his anonymity. Eurobond permits to keep investors identity hidden. It is a key characteristic for. Investors prefer to keep anonymity. And logically, instead of issuing shares to increase funds firms can use the Eurobond markets. In this manner, companies keep the whole control of it strategy. A Eurobond is a special bond. Indeed, it is not subject to regulations and constraints governments. Eurobonds are not traded on a specific national bond market. The Eurobond market is probably one of the most attractive bond markets for both issuers and investors. This is mainly due to the self-regulations and flexibility of this market. The issuer can reduce borrowing costs and find easily anywhere and anytime an entity which want to deposit money. The investor can achieve a higher yield on investments and keep his identity hidden. Today, the Eurobond market is the largest international bond market in the world.

Approaches to Financial Crisis Management

Approaches to Financial Crisis Management LITERATURE REVIEW The following Literature review starts with past studies and researches based on the crisis in general. Different types of crisis are referred and what kind of effects do they cause to businesses and people. Additionally are past studies on management strategies in period of recession and what does a business has to follow, not only old businesses but also new. Furthermore we focus on the new start up businesses that decide to grow in period of crisis. What Past studies and researches found and proved through history, when again in the past there was a recession. Crisis A crisis is an adverse incident with an unpredictable outcome (Campbell, 1999; Coombs, 1999; Coombs Holladay, 2002; Ruff Aziz, 2003). Interestingly, it should be pointed out that there is a wide range of crisis categories, from a basic ‘internal versus external’ introduced by Evans and Elphick (2005, p. 135), to a more complex system proposed by Henderson (2007) who categorized crises into economic crisis; political crisis; socio-cultural crisis; environmental crisis; technological crisis; and commercial crisis. Although there are numerous approaches to crisis categorization, The Pacific Asia Travel  Association (2003) has suggested that crises can be largely categorized into two major types, which are human-made and natural-made crises. It is crucial for one to understand that not all types of crisis lead to the same consequences, differing from one another in terms of the scope and extent of damage caused (Aktas Gunlu, 2005). Different public reactions to both human-made and natural crises provide a clear example of the critical differences in the public’s reaction to different types of crisis. The public normally reacts more negatively to the effects of human-made crises than to those of a natural crisis. While it is generally conceded that organizations have little control over natural crises, human-made crises can devastate the established reputation of an organization. As human-made crises are usually preventable, this type of crisis therefore often receives severe public condemnation (Pearson Mitroff, 1993). Furthermore, different crisis types, particularly both natural and human induced crises, are neither absolutely predictable nor avoidable. This means while crises occur rarely and randomly, it is also true that no industries are unaffected by those crises. In  response to the near certainty of experiencing crises, it is suggested that organizations come up with a plan for minimizing the damage of, and accelerating the recovering from, such crises through the development of crisis management strategies (Faulkner, 2001). Therefore the concept of crisis management is discussed below. Crisis Management Being able to effectively respond to a crisis is critical for the survival of an organization. Whether an organization is prepared or not for a possible crisis usually depends on senior officials and other private operating within organizations. More importantly, studies have shown that organizations with an established crisis management approach are able to effectively communicate and respond in the event of a crisis (King III, 2002). Clearly, it is crucial for an organization to have a crisis management approach in place. In general, a crisis management approach can be viewed simply as involving the  Ã¢â‚¬Ëœ4 Rs’ of a four-stage process, which are reduction, readiness, response and recovery (Evans   Elphick, 2005). The Pacific Asia Travel Association (2003) has summarized and described each stage as follows: Reduction. In this phase, an organization’s analysis of strengths, weakness, opportunities, and threats (a SWOT analysis) will help the managers to assess a potential crisis and to prepare a contingency plan. After identifying potential crises, organizations need to be prepared by developing strategic, tactical and communication plans. Readiness, the second phase, crisis response and crisis simulation exercises are very important in order to acquire and maintain crisis management skills as managers and staff need to be ready for the impact and stress from crises. Response, the third phase, a contingency plan is implemented immediately after a crisis occurs, as organizations that have a well-established crisis management plan tend to be more successful in handling crises. A crisis communication strategy should be utilized to communicate with not only the customer, but also the stakeholders and the public. Recovery. In the last phase, the crisis recovery could be measured by the speed with which an organization resumes full business operations; the degree to which a business recovers to pre-crisis levels, or the amount of crisis-resistance added since the crisis occurred. Whilst corporate managers are faced with the reality of trying to implement this process (Evans Elphick, 2005), it should be noted that all stages of the crisis management process need to be flexible, which allows for potential evaluation and modification, depending on the nature of the crisis/disaster (its magnitude, scale and time pressure) and stakeholder response to strategies. Although crisis management is a requirement for organizations, and although business leaders recognize this, many do not undertake productive steps to address crisis situations. Managers who do take productive steps however will be in a much better position to respond when a crisis or disaster affects an organization or destination (Ritchie, 2004). So, because a start up business in time of a recession has knowledge of all the stages, it is easier to handle the crisis as they are aware of the consequences a bad economy has on a business. Measurement are been taken before they have any bad influence on the ir business from the recession. Start-ups business and existing business in time of recession First of all, we are going to study past studies that were done during a period of recession and see how they coped during the period. Small businesses in their starting period are responsible for the New England turnaround and the Massachusetts miracle in the early 1980s. Small businesses had the willingness to expand and form and were the reason the economy became so strong (Lamp, 1988). It was found by Birch (1987) that the keys to new job creation are pioneering firms. Stable economies that can offer a proper environment for start-ups and existing firms to expand and grow but on the other hand those that cannnot offer such an environment usually suffer. With the reason that large businesses are reengineering, resizing and most importantly, downsizing, many people are leaning towards small business as a reason of economic expansion. In 1994 Dun Bradstreet anticipated that 3.1 million new jobs would be created with 72.4 percent following up from new firms with less than 100 employ ees. New small firms with less than 20 employees have also been seen as the creators of new markets for large firms and as the nations job creators (Phillips, 1993). As from this example, it is clear that new businesses and especially a small one can survive and also take advantage of the recession, if handled in the right way. Small businesses are considered to add to the local economy and therefore invigorate the economy (Violaris, Harmandas and Loizidis, 2012). When there is an economic recession, it is a period where all firms are struggling for their survival, especially for new firms and start-ups the failing rate proved to be higher compare to larger companies (Latham, 2009 p180-201, Lawless and warren,2005). However, some scholars have argued that smaller firms (start-ups) can have their own unique competitive advantage since they are closer to the market and realize the customers’ needs more easily (Young and Shepherd, 2005, Tavakoli and McKierman, 2009) There are several success factors that new companies can adopt in order to survive the crisis or event to expand in this recessionary environment. According to professor, John Quelch (2012), a success factor during a recession is that the firms should continue spending on marketing and in order to survive a firm should be able to realize how the needs and preferences of customers change in order to adopt their strategies. They should keep 8 factors in mind when making the marketing plans: research the customer, focus on family values, maintain marketing spending, adjust product portfolios, support distributors, adjust pricing tactics, stress market share and emphasize core values. A research of (Srinivasam, 2009) on six recessions that took place in US, from 1969 to 2007, showed that increases in RD (research and development) decreases profits for B2B and B2C, while there is no change for service firms. However, more expenditure in advertising increases the profits to B2B and B2C but not for firms that are in service. Also another research agreed that increases in advertising spending increases returns during recession but disagrees that increases on RD decreases returns (Graham and Frankenberger, 2008). Another strategy for start ups to follow during recessionary environment is a â€Å"Lean start-up† strategy. Many start-ups do not manage to survive because they spend a lot of money and time trying to produce products to customers that they might don’t like and therefore will mathematically drive the company out of business ( Eisenman, 2011). The methodology on start-up businesses is all about avoiding waste in terms of money and time. A good example is through the Toyota Production System (Dennis 2002). Important factors, for the success of small firms, especially in recessionary environment are the role of education, training and prior knowledge and experience. There are evidences that prove entrepreneurs having previous experience in the industry and knowledge of the market will have positive impact on the firms (Harada, 2002). A research that took place by Simpson, Tuck and Belammy, 2008, shows that only one group out of the four( â€Å"the empire builder†, â€Å"the happiness seeker†, â€Å"the vision developer† and â€Å"the challenge achiever†) showed clear evidence that education and training had a positive impact on the success of the business. He found out that motivation and teamwork is a key factor for success. According to Fiol (2001) employees are recognised as one of the most valuable resources to the business in order to achieve their objectives. For some small firms the key point for success is happiness. Entrepreneurs must be happy at wor k as well the employees and the customers must enjoy the experience at the place of work (Simpson, Tuck and Belammy, 2008). Analysts have researched on firms choosing to start during recession by following investment strategies. In antithesis with downsizing, firms like to take recessions as opportunities to innovate, expand and invest into new markets in order to extend or expand in a competitive advantage during the recession. Most of today’s household names had successfully launched businesses during recessions in the past. In the oil and steel industries that were emerging during the 1870s recession Rockefeller and Carnegie took advantage of steel production and technologies and of the weakness of various competitors from the same industry (Bryan and Farrell, 2008), and Edison also established General Electric which is until today a big and successful business (Lynn, 2009). Hershey started up their brand and distribution during the 1893-97 depression. Everybody also know until today Kellogg’s which grew out of another period of depression in the 1920s (Rumelt , 2008). The electrical, che mical and motor industries that were very important to post-war British industry expanded during the 1930s. Also two massive companies today, Microsoft and Apple corporations were also both founded in the 1970s, following from the oil-crisis. A lot of different studies disagree that firms adapt to recession conditions by applying business strategies based on new investment, market diversification and innovation, and a a strategy such as that usually leads to higher levels of business performance. Such examples are :targeting new market niches ,increased marketing spending and new product development (Roberts, 2003; Srinivasan, 2005; Pearce II and Michael, 2006); pricing strategies that centre the value, whereby rich resource firms highlight brand and quality instead of low prices to attract customers, or even, adopting ‘acquisitive pricing’ policies, to control low prices in sensitive markets that are influenced by prices (Chou and Chen, 2004). On a macro-level, quantitative studies of quantities and asset prices show that quantities differ more than prices do over the business’s cycle, including time between the periods of recession (e.g. Bhaskar, 1993; Geroski and Hall, 1995). From the above it is referred that most firms respond to macroeconomic shocks from a recession by prices maintenance, leading to quantities sold eventually to decrease. For a lot of firms, this is more likely to consequent into lower sales and, to extreme cases, exit. Studies like this show important data on the response of firm under financial crisis conditions but offer a small insight on why firms pick to respond in this way or if the price maintenance is advised by efficient measures. For the new business, more recent studies claim that a recession is normally an opportunity, not a threat for them, if handled correctly (Rumelt, 2008; Williamson and Zeng, 2009). The recent recession the whole world is facing is characterised by its nature globally and the risk that companies in rising markets take are becoming more active than expected. But research also show businesses not doing very well. Williamson and Zeng (2009) said that a key strategy business might be adopted to avoid this by focusing on developing what rising markets know to do well by offering value for money. They also suggest that companies should invest in research that is aimed at service and product innovation offers similar purposes but at lower expenses and costs. To sum up, a new business has to have a strategy to begin with. The proof on start up businesses adopting investment strategies to grow through recession is not so clear. Taking on strategies in the beginning and especially in a recession is under risk and most businesses are more likely to be very busy with short-term survival to think correctly about way to innovate and grow. Investments need resources –managerial skills, technical expertise and especially finance –and businesses with no or fewer resources are more likely not to be able to implement them. On the other side, history has proved that companies can adapt competitive advantage though a recession period from innovating into services, business models, products and also by getting into new and growing markets. As seen from previous studies they make very little efforts in explaining the reasons why particular firms do so very well when starting up their business in time of recession. No explanation is clearly given why they take the risk in the first place and avoid the potential risks of attempting such investment. It is consequential from the various researches that when a business adopts investment strategies from the beginning, success without any doubt follows. But the procedures a business has to take to imply these investment strategies and also having profitable outcomes is more likely to be more complicated than just said. However, such suggestions ignore the external issues: if all new firms start up by adopting investment strategies, would all succeed? In such crucial times of a recession, when nearly all customers turn to cheaper products, market conditions may not be able to support a wide range of unique and new innovations or a large number of firms looking for diversity, or new business wanting to grow and succeed. It is known that new business cannot lower their costs as they have more expenses than a mature business. REFERENCES Aktas, G. Gunlu, E. 2005, Crisis Management in Tourist Destinations, in Global Tourism,  3rd edn, ed. W. Theobald, Elsevier Inc., New York, pp. 440-55. Bhaskar, V., Machin, S. and Reid, G. 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